Mission/Vision/Purpose/Values Development or Updating

Values 2

Your Mission, Vision, Purpose and Values provide a strong cultural foundation, a clear shared focus, and a purpose beyond profits.

Are your statements memorable? Are they meaningful to customers/clients? Are they relevant to your team members? Do they understand how their individual work is connected?



  • Enhance your reputation as an employer by validating cultural alignment and authenticity.
  • Boost customer/client confidence, engagement and loyalty by integrating your culture brand/promise with your customer brand/promise.
  • Preserve organizational integrity and trust within your communities by reinforcing your service commitment and ensuring you are living up to promises.
  • Support your workforce and customers/clients by keeping statements updated and aligned with their changing needs.


"our purpose here, through Thrive's thoughtful guidance, is clearer than ever. Thrive has helped us create a perfect blend of a service first approach. A quality experience that gets everyone moving in a direction that can sustain an organizational vision for many, many years to come." - Director, Government

"Mary easily brought all of the staff members into the conversations and included their input on everything that was accomplished. Their level of commitment was apparent . . . they developed mission, vision and purpose statements that are genuine and challenging to them on a daily basis." - Superintendent, Government

"Mary influenced cultural change within our organization by establishing a shared focus and by guiding the team to take accountability for standardizing and streamlining processes that would help us achieve our mission, vision and purpose and improve customer service." - Owner, Service/Retail Business

"Multiple team member comments about the process indicate to me that they are aware we are making a difference in what we do, and they want to be stronger contributors to making that happen." - Superintendent, Government