Mission/Vision/Purpose/Values Development or Updating


  • Provide a strong cultural foundation of shared values, a clear focus, and a purpose beyond profits

  • Establish statements that are meaningful and relevant to the team

  • Integrate your culture brand/promise with your customer brand/promise to reinforce the service commitment to your customers/clients
  • Align your mission, vision, purpose and values with an evolving culture

  • Validate cultural authenticity and integrity

  • Provide a clear path for everyone to move the organization forward together

  • Strengthen team unity and build pride and commitment


"our purpose here, through Thrive's thoughtful guidance, is clearer than ever. Thrive has helped us create a perfect blend of a service first approach. A quality experience that gets everyone moving in a direction that can sustain an organizational vision for many, many years to come." - Director, Government

"Mary easily brought all of the staff members into the conversations and included their input on everything that was accomplished. Their level of commitment was apparent . . . they developed mission, vision and purpose statements that are genuine and challenging to them on a daily basis." - Superintendent, Government

"Mary influenced cultural change within our organization by establishing a shared focus and by guiding the team to take accountability for standardizing and streamlining processes that would help us achieve our mission, vision and purpose and improve customer service." - Owner, Service/Retail Business